|
A/B Split testing is the process of comparing two versions of your marketing asset with just one varying element. For instance, if you’re A/B testing a subject line, you would create two versions of the eblast with only the subject line changed.
After you prepare your variations, you present each version to a pre-determined percentage to our audience. The test will tell you which version proved most popular among our audience based on specific pre-determined metrics.
| 
