Every day more people become interested in chiropractic. Many of them have questions. In addition to talking with friends and family, they look for information on the Internet.
- I can't tell you the last time I used a phone book.
- My old map book hasn't been updated for almost a decade.
- I don't take a regular newspaper or ever watch the evening news.
- When I want to find out about something, I Google it.
Do you know how the Internet has impacted the lives of the people in your community? Where do your patients go for information about chiropractic?
If you don't know the answers to these questions, you may want to take a day or a week and just ask your patients a few questions about where they get their information. These questions will be even more important when you ask new patients. The answers might have an impact on the advertising budget for your practice. If you haven't done so recently, you might find that you need to change your marketing approach.
We believe strongly that the number of people who search the Internet for information on chiropractic will do nothing but grow. We have seen this historically for more than 12 years. During that time, we have grown the ChiroWeb.com Web site to more than 20,000 pages of information. We have five people in our multimedia department who make this a reality.
Is this investment paying off? During the month of July, 620,895 unique visits were made to the ChiroWeb.com Web site. This is the most we've ever had. These visits resulted in more than 1.3 million views of pages containing content about chiropractic. This is how we measure the impact we're having in cyberspace.
Here are just some of the important online features we offer to educate the public about the benefits of chiropractic:
- What Is Chiropractic?
- Find a Chiropractor Near You
- What to Expect on My First Visit
- Tell Me About...
- Ask a Doctor of Chiropractic Forum
- Chiropractic College Directory
- To Your Health E-Newsletter
- DC News Update E-Newsletter
The e-mail newsletters have a combined subscription of almost 150,000 people. Every month, these 150,000 subscribers are learning more about the benefits of chiropractic. The newsletters bring people back to the Web site, where they can access in excess of 12,000 articles.
Clearly, people want information about chiropractic. Your own Web site should be meeting that need for the people in your community. As you educate people in your area of influence, ChiroWeb.com will continue to support your efforts on a national level.
We're all part of chiropractic's big marketing team. Working together, we can provide the information required to help people understand all of the benefits of chiropractic.
DMP Jr.
Click here for more information about Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher.