Just a few pages later, a four-page insert is featured on "Whole Body Healing." This insert was purchased by the Alliance for Chiropractic Progress as part of their 1998 chiropractic advertising campaign (Please see "Alliance Unveils First year of PR Campaign" in the December 15, 1997 issue of Dynamic Chiropractic.) The insert features information about chiropractic the way it should be presented.
Perhaps the highlight of the four pages is the comparison between chiropractic and medical curriculums. This provides readers with a very quantitative review of the qualifications of DCs.
The insert ends with a toll-free number to call for more information. This is the first of two inserts that will be featured in Prevention along with a total of five full-page ads.
Chiropractic is further featured in an article in the second half of the issue entitled: "Looking for Dr. Natural." The American Chiropractic Association (ACA) and the International Chiropractors Association (ICA) are both featured as sources of referral along with their respective websites.
Reprints Available
The Alliance was created by the ACA, ICA and the Association of Chiropractic Colleges (ACC). An initial printing of 100,000 copies of the four-page Prevention insert was divided between the ICA and ACA. But this powerful story should be told more than just 100,000 times.
Buy a copy of Prevention's April issue. Review the four-page insert that is found after page 24. (Don't forget to read the "Mail Bag" section on page 19 and the "Dr. Natural" article on page 104.) If you like what you see in the insert, you can order reprints from either the ACA (703-276-8800) or the ICA (703-528-5000).
Dynamic Chiropractic editorial staff members research, investigate and write articles for the publication on an ongoing basis. To contact the Editorial Department or submit an article of your own for consideration, email
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