When assessing activity at a website, the terms "visit" and "hit" must be differentiated. If you go to a website, whether you stay one minute or one hour, or whether you click on one page or multiple pages on that website, it counts as one visit.
A hit, however, measures file requests made in the logbook of a server computer. Hits can be misleading. For instance, if you view a page that has three graphic images, and click on each image, you register four "hits": one for going to that web page, and one for each image.
So while ChiroWeb logs approximately 25,000 hits each week, we feel that "visits" are more significant indications of traffic on a website. The number of visits to ChiroWeb tells us how many people are looking for chiropractic information on our site.
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