The day-long program allowed DCs to meet with their state senate and assembly representatives to lobby for health care issues.
In conjunction with the conference, CCA aired an intensive radio advertising campaign directed at influential business community leaders in Sacramento, April 28-May 7 to announce the positive results of recent back pain research: the two-year study of England's Medical Research Council that published their results in the British Medical Association's prestigious Journal. Subjects with severe and chronic pain improved 13% more than medical patients. Researchers in this study estimated that chiropractic care might reduce absence from work by some 290,000 days and save $25 million over a two-year period.
Another study by the California Medical Association's Western Journal of Medicine revealed that four out of five chiropractic patients enjoyed unrestricted activity within a week, while only half the medical patients recovered as quickly from the same back conditions.
The legislators received copies of these medical studies to ensure their understanding of the effectiveness of chiropractic.
CCA has also planned a larger, statewide media campaign beginning May 13 in business publications and on news/business radio stations. These radio spots will air on over 40 stations in 18 California media "markets."
Advertising citing research data will also appear in the California circulations of the Wall Street Journal, U.S. News & World Report, and Newsweek.
Dynamic Chiropractic editorial staff members research, investigate and write articles for the publication on an ongoing basis. To contact the Editorial Department or submit an article of your own for consideration, email
.