Foundation Position Paper Gets Major Media Coverage
With the nation reeling from the fungal meningitis scare caused by tainted steroid injections administered for back pain, the Foundation for Chiropractic Progress has issued a position paper on drug-free back pain management.
The foundation's position paper has received significant media coverage, beginning with the Baltimore Sun, which reported the paper's conclusion in a Nov. 5, 2012 front-page article. Within a week, syndicated versions of that article appeared in other media outlets spanning 12 states. As of press time, the foundation hopes to boost exposure of the position paper – and the value of chiropractic care – even further by distributing a print advertorial, social syndication and TV public-service announcement nationally.
"As the public begins to re-examine the safety of more commonly used invasive care approaches, chiropractic care becomes an attractive conservative, drug-free, evidence-based choice," said Kent Greenawalt, foundation chairman. "Accompanied by our advertising campaign in USA Today and The Wall Street Journal, the goal is to encourage individuals to try chiropractic before undergoing invasive surgery, taking prescription medications or epidural steroid injections."
Sherman Names New President
Edwin Cordero, DC, has been named the fifth president of Sherman College of Chiropractic, effective Jan. 1, 2013. He succeeds Dr. Jon Schwartzbauer, who announced in May 2012 that he would be stepping down from the position.
"My vision as president is to lead Sherman College in becoming the preeminent chiropractic school in the U.S. and the world, and to strengthen its cultural legacy of outstanding academics, chiropractic philosophy, excellent faculty, technique and research," said Dr. Cordero upon being named to lead the college.
A 1993 graduate of Life University's College of Chiropractic, Dr. Cordero practices in Boynton Beach, Fla. He was the Florida Chiropractic Society's Chiropractor of the Year in 2011. In choosing Dr. Cordero, the Sherman board of trustees reviewed 20 applications, ultimately narrowing the field to three applicants in October before making their final selection. Dr. Schwartzbauer continued as president during that time and officially relinquishes his position on Dec. 31, 2012.
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