What better way to educate the public on the benefits of chiropractic care than with a television commercial aired during the most-watched sporting event in the world. That's exactly the scenario set to take place during next year's Summer Olympic Games in Tokyo, Japan, courtesy of the Foundation for Chiropractic Progress and with significant financial support from the National Board of Chiropractic Examiners.
The National Board of Chiropractic Examiners is partnering with the foundation to purchase the five spots during the 2020 Olympics. These will air on weekdays between noon and 5 p.m. EST, reaching more than 23 million U.S. households. Without the financial support of the NBCE, this historic effort would not be possible.
The foundation is looking to involve all chiropractic organizations, as well as all individual doctors of chiropractic, in reaching consumers through various media.
The 2020 Summer Olympics will take place July 24 – Aug. 9. Look for additional details on the foundation's TV commercial and how the chiropractic profession can support it in DC as this historic project moves forward.
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