With the initial research phase completed, Veno is now in a position to provide a schedule of promotional events and public relations activities planned for the coming months. Now in the final development stage, the multimedia campaign to market chiropractic is scheduled to be unveiled in September 2005, and should be in full-blown operation by the first quarter of 2006.
"The profession has been looking forward to a profession-wide marketing program for years, so it is natural for most chiropractors to be curious as to where this Campaign for Chiropractic stands, and when they can look forward to the hard-edge promotion to begin. I can assure everyone that everything is on schedule, and we will be ready to roll soon," said Veno.
According to Veno, he has been authorized by the foundation's board of directors to meet with chiropractic associations, college groups, and vendors, to bring them up to speed, fully explain the program to them, and show them specifically how they can participate and benefit.
"We want as many members of the profession as possible to know exactly what is going on, and how they can participate," said Veno. "That's why we are 'bringing the mountain to Mohammed,' so to speak. This is the profession's opportunity once and for all to have a marketing vehicle to move the profession forward. We took our time to make sure what we would be doing was right. Now we want everyone to know how they fit in, and what they will get in return."
The Campaign for Chiropractic is being planned as a multimedia, multiyear program that offers both national media exposure and local promotional support. While funding is voluntary, all major chiropractic groups, colleges, vendors and associations, as well as most individual DCs, are expected to underwrite the campaign.
State associations can make arrangements to host a presentation covering the Campaign for Chiropractic by contacting Gene G. Veno at (717) 979-2821 or
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