WFC Honors Winners of Latest World Spine Day Competition
For the fourth year, the World Federation of Chiropractic (WFC) held a World Spine Day competition, encouraging the chiropractic profession to raise community awareness of spinal health.
- 1st Prize, Association: Chiropractic Doctors' Association of Hong Kong. Designed an app that allows users to check their posture, share to Facebook, get recommendations and connect with a nearby DC. Also facilitated extensive media coverage and posture demonstrations.
- 2nd Prize, Association (Tie): Canadian Chiropractic Association. Developed a Straighten Up Canada app, which provides 12 individual exercise videos, personalized posture reminders, "Find a Chiro" functionality and much more; released app with media campaign resulting in more than 4 million impressions.
- 2nd Prize, Association (Tie): Children Chiropractic Foundation Limited (Hong Kong). Coordinated extensive media coverage, spinal screenings and posture analysis for children, among other World Spine Day events.
- 1st Prize, University / College: Hong Kong Chiropractic College Foundation. Highlighting the foundation's World Spine Day activities was the completion of a 1,444 piece large-scale puzzle (65' by 65') with the message "Spine Is the Foundation of Health."
- 2nd Prize, University / College: World Congress of Chiropractic Students, Life West. Generated more than 800,000 media impressions from an aerial banner flown over nearby San Francisco; coordinated a 21-person human exhibit demonstrating the progressive stages of spinal decline / poor posture.
- 1st Prize, Private Practice / Clinic: Dr. Allan Austin Oolo (Estonia). Dr. Oolo arranged three activities: a student educational video (sent to every school in Estonia); a national TV appearance to discuss a visit to a DC; and a cover story in the Estonian magazine Jooksma (Runner) giving advice on back care and spine health.
NCCAM Gets a New Name
The National Center for Complementary and Alternative Medicine, established as the Office of Alternative Medicine in 1991, has a new name mandated by the recent omnibus budget measure: the National Center for Complementary and Integrative Health (NCCIH).
"Since its establishment 16 years ago, the center has funded thousands of important research projects. Without this work, the American public would lack vital information on the safety and effectiveness of many practices and products that are widely used and readily available," said NIH Director Francis Collins, MD, PhD, in an NIH press announcement. "This change by Congress reflects the importance of studying the approaches to health and wellness that the public is using, often without the benefit of rigorous scientific study."
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