Offering a fruit and vegetable shake in a chiropractic practice using a proven operating system, will allow you, without changing your technique or changing the time you spend with patients, to deliver higher quality care, get better results and add significant revenue to your bottom line.
Most patients that visit chiropractors today have a desire to stay healthy, active, energetic and disease free.
Fitting Into the Chiropractic Model
It all began in 1926 when a Harvard physician and physiology professor named Walter Cannon, MD, coined the term "Homeostasis" in his book; The Wisdom of the Body. Cannon taught physiology at Harvard for twenty-years and defined homeostasis as having two pathways for balance, an Electrical Pathway that is similar to (Structure) and a Biochemical Pathway that is similar to (Nutrition). Cannon stated that in order to have 100 percent homeostasis one must have 100 percent balance in both channels. One of Cannon's students went on to become the greatest physiologist the world has ever known, more than likely, the author of the textbook you studied in chiropractic college; his name, Arthur Guyton, MD.
In 1971 Guyton further defined homeostasis in chapter 37 of his Textbook on Medical Physiology entitled "Maintaining Homeostasis; Regulation of Acid Base Balance." Guyton said that regulation of pH is one of the most important aspects of homeostasis, and to maintain it you should look first to alkalize the body. So three questions need to be asked; how does a change in pH affect homeostasis, at what age does it usually occur and what causes the body to get so acidic?
According to research published by Anthony Sebastian, MD in the NEJM, the age is 40 and the cause is the Standard American Diet, (SAD). Food research shows that virtually everything a person eats burns to an acidic ash with the exception of fruits and vegetables. Sebastian's research entitled "Standard American Diet and Blood Acid Levels" showed that as we age our blood acid increases and our alkaline bicarbonate reserves decrease. Sebastian's research concluded that by age 40 the average American has lost all alkaline reserves and these findings warrant consideration that acidosis may be a cause of degenerative disease. All chiropractors have a solution for inflammatory "acidic" physical stressors, the chiropractic adjustment. But what about the other channel? What about the Biochemical/Nutritional Channel? What about the inflammatory "acidic" chemical stressors? As Cannon stated you can't have 100 percent homeostasis without balance in BOTH channels. The message is loud and clear from Cannon, to Guyton to Sebastian: don't forget the Chemical/Nutritional Pathway! The answer is obvious, have all patients consume an "alkaline" fruit and vegetable shake every morning.
Offering a Fruit and Vegetable Shake
Patients need to eat better, especially more fruits and vegetables. Medical science reminds doctors and patients everyday that good nutrition and good health go hand in hand, particularly when it comes to the healthful benefits of eating fruits and vegetables. Scientists continue to find nutritional elements in fruits and vegetables like vitamins, minerals, antioxidants and phytonutrients that support our immune system, improve cardiovascular health and contribute to many other forms of wellness. Most leading health authorities like the U.S. Department of Agriculture, the Centers for Disease Control and Prevention, the American Heart Association and the National Cancer Institute all recommend that adults eat at least 7 to 9 servings of fruits and vegetables every day for better health. Sadly, despite the growing scientific evidence, the average American eats less than 1 serving and children eat even less than that. It's been reported that by age 15 to 18 months, French fries and other fried potatoes are the most commonly consumed vegetables. It's very apparent that our patients need to eat better, especially more fruits and vegetables.