While ChiroWeb offers many features specifically for DCs and chiropractic students, the majority of visitors are consumers seeking information on chiropractic. Many of these consumers utilize the ChiroLocator to find doctors of chiropractic in their neighborhoods.
In March, doctors participating in the ChiroWeb member program enjoyed 101,284 "impressions." A single impression occurs when an individual doctor's practice information is viewed by an individual consumer. These 101,284 total impressions translate into an average of 46 impressions for each of ChiroWeb's 2,175 current members, and mean that consumers viewed participating chiropractors' practice information more than 3,200 times each day.
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