You probably won't even recognize your next issue of Dynamic Chiropractic, due to arrive sometime the first week of January 2007.
As you already may have heard, To Your Health magazine is not for you. (Well, it really is, if you think about it.) To Your Health is provided to you free of charge as a publication that will help educate and inform your patients. It will feature various articles that will help your patients understand the principles of chiropractic, nutrition, wellness and other aspects of the care you provide. To Your Health is designed to promote you as the health care expert and your practice as the first choice in health care.
The next issue of Dynamic Chiropractic (Jan. 1, 2007) will include a summary of January's To Your Health articles. This is so you won't be tempted to read To Your Health when it arrives, two weeks from now. That way, you can just put it in your lobby/waiting room and let your patients begin reading it right away. Along with the article summaries for the January issue of To Your Health, you will be able to read summaries of the articles that will be featured in the February issue as well. The actual articles themselves will be available to you (and your patients) online at www.toyourhealth.com for you to read and refer to anythime you wish.
As mentioned, the primary goal of To Your Health is to help your patients appreciate the benefits of the chiropractic care you provide. The secondary goal of the publication is to reach hundreds of thousands of interested consumers. This will be accomplished through the Web site, as well as through individual subscriptions. To Your Health is designed to attract and inform consumers about the benefits of chiropractic, wellness and keeping themselves healthy without drugs.
Your assistance in getting To Your Health into your waiting room and in front of your patients is greatly appreciated. If you would like to order more copies, you can do so by calling 1-800-359-2289. If your patients would like to subscribe so they can receive the magazine at home, they can do so online at www.toyourhealth.com.
You can help in another way - by providing your input. To Your Health is a publication designed to serve you and your patients. As such, you are an honorary member of our "editorial board." Simply by sending an e-mail to
, you can make suggestions as to what our specific editorial priorities should be. Tell us what your patients need to know most, and our editors will consider your input as they develop the content for each issue of To Your Health.
Working together, we can inform and educate the world about chiropractic. It starts with our patients, their families and friends. We have to provide a consistent mechanism that will continually point them to you as their health care expert.
Thank you for your support. Here's hoping 2007 is your best year yet.
DMP Jr.
Click here for more information about Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher.