1039 The Wonders of E-mail
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Dynamic Chiropractic – July 13, 1998, Vol. 16, Issue 15

The Wonders of E-mail

By Editorial Staff
Have you sent or received an e-mail message in the past 24 hours? According to a recent survey conducted by CommerceNet/Nielsen Media Research, an average of 30 million people use an e-mail account in a 24-hour span, including four million who are not regular Internet users.1

This figure is just one of several statistics that show how important e-mail is becoming to the average computer user.

Need more proof? Witness these numbers:

  • A Yahoo survey states that 97 percent of all Internet users correspond to each other via e-mail.

  • According to a report from GVU8 Technologies, 84 percent of all Internet users say they can't live without e-mail.

  • E-mail is an important factor in the corporate sector. The American Management Association says that 57 percent of all American business executives rely on e-mail as a form of communication.

  • A Find/SVP survey reported recently that 59 percent of all adults with Internet access send or receive e-mail every day. Another 30 percent use their e-mail accounts at least once a week.

E-mail is also becoming a way of marketing one's products and services.

If you do not currently have access to the Internet, you should consider setting up an e-mail account and getting online with an Internet service provider. For a small monthly fee, you could greatly expand the way you communicate with patients, and market your practice. Having a place on the Internet also gives you access to hundreds of chiropractic websites and sources of valuable information, a potential patient base that stretches into the tens of millions nationwide.

Reference

1. Hamilton A. Internet's killer app crosses over. Ziff-Davis, Inc. (www.zdnet.com), April 15, 1998.


Dynamic Chiropractic editorial staff members research, investigate and write articles for the publication on an ongoing basis. To contact the Editorial Department or submit an article of your own for consideration, email .


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