Lee Enterprises, a major newspaper chain based in Davenport, Iowa, will contact newspapers with circulations over 20,000 in the 64 largest metropolitan areas of the US to solicit their participation in a tabloid-size supplement of 8-12 pages to be inserted into their papers. The CCF will provide the supplement's editorial content, and the paper's sales staff will sell the remaining space to local DCs who desire to advertise in the publication.
To generate interest in the program, Lee Enterprises will be sending a prototype of the supplement to over 250 newspapers in the 64 markets. Once a paper agrees to participate, local DCs will be contacted to buy space. DCs who have not heard from their local paper by February 1995 are invited to contact them and encourage their participation in the program. A few phone calls from prospective DC advertisers could influence the paper's decision to run the supplement.
The first advertising supplements are scheduled to appear in newspapers across the country before the Grand Celebration in Washington D.C., July 1995.
Below are the top newspapers in the 64 largest US markets which are targeted for the chiropractic advertising supplement:
| AUSTIN | |
| Austin American-Statesman | (512) 445-3500 |
| ALBANY | |
| Times Union | (518) 843-1100 |
| Daily Gazette | (518) 374-4141 |
| BALTIMORE | |
| Baltimore Sun | (410) 332-6000 |
| The Capital | (410) 268-5000 |
| BERGEN, NJ | |
| The Record | (201) 646-4000 |
| North Jersey Herald & News | (201) 365-3000 |
| BOSTON | |
| Boston Globe | (617) 929-2000 |
| Boston Herald | (617) 426-3000 |
| BUFFALO | |
| The Buffalo News | (716) 849-3434 |
| CHARLOTTE | |
| The Charlotte Observer | (704) 358-5000 |
| CHICAGO | |
| Chicago Tribune | (312) 222-3232 |
| Chicago Sun-Times | (312) 321-3000 |
| CINCINNATI | |
| The Cincinnati Enquirer | (513) 721-2700 |
| The Cincinnati Post | (513) 352-2000 |
| CLEVELAND | |
| The Plain Dealer | (216) 999-5000 |
| The News-Herald | (216) 951-0000 |
| COLUMBUS | |
| The Columbus Dispatch | (614) 461-5000 |
| DALLAS | |
| Dallas Morning News | (214) 977-8222 |
| DAYTON | |
| Dayton Daily News | (513) 225-2000 |
| DENVER | |
| Rocky Mountain News | (303) 892-5000 |
| Denver Post | (303) 820-1010 |
| DETROIT | |
| Detroit Free Press | (313)-222-6400 |
| Detroit News | (313)-222-6400 |
| FORT LAUDERDALE | |
| Sun-Sentinel | (305) 356-4000 |
| FORT WORTH | |
| Fort Worth Star-Telegram | (817) 390-7400 |
| GRAND RAPIDS | |
| Grand Rapids Press | (616) 459-1400 |
| GREENSBORO | |
| The Tennessean | (615) 259-8000 |
| Nashville Banner | (615) 259-8800 |
| HARTFORD | |
| The Hartford Courant | (203) 241-6200 |
| HOUSTON | |
| Houston Chronicle | (713) 220-7171 |
| Houston Post | (713) 840-5600 |
| INDIANAPOLIS | |
| Indianapolis Star | (317) 633-1240 |
| Indianapolis News | (317) 633-1240 |
| JACKSONVILLE | |
| The Florida Times-Union | (904) 359-4111 |
| KANSAS CITY | |
| The Kansas City Star | (816) 234-4141 |
| LAS VEGAS | |
| Las Vegas Review-Journal | (702) 383-0211 |
| LOS ANGELES | |
| Los Angeles Times | (213) 237-5000 |
| Los Angeles Times | (818) 772-3200 |
| (Valley Edition) | |
| LOUISVILLE | |
| The Courier-Journal | (502) 582-4011 |
| MEMPHIS | |
| The Commercial Appeal | (901) 529-2322 |
| MIAMI | |
| Miami Herald | (305) 350-2111 |
| Diario Las Americas | (305) 633-3341 |
| MIDDLESEX, NJ | |
| The News Tribune | (908) 324-7310 |
| The Courier-News | (908) 722-8800 |
| MILWAUKEE | |
| Milwaukee Journal | (414) 224-2000 |
| Milwaukee Sentinel | (414) 224-2198 |
| MINNEAPOLIS | |
| Star Tribune | (612) 673-4000 |
| St. Paul Pioneer Press | (612) 222-5011 |
| MONMOUTH, NJ | |
| Asbury Park Press | (908) 922-6000 |
| NASHVILLE | |
| The Tennessean | (615) 259-8000 |
| Nashville Banner | (615) 259-8800 |
| NEWARK | |
| The Star-Ledger | (201) 877-4141 |
| NEW HAVEN | |
| New Haven Register | (203) 789-5200 |
| Connecticut Post | (203) 333-0161 |
| NEW ORLEANS | |
| The Times-Picayune | (504) 826-3279 |
| NEW YORK | |
| The Wall Street Journal | (212) 416-2000 |
| The New York Times | (212) 556-1234 |
| NORFOLK | |
| The Virginian-Pilot | (804) 446-2000 |
| Daily Press | (804) 247-4600 |
| OAKLAND | |
| Oakland Tribune | (510) 208-6400 |
| Contra Costa Times | (510) 935-2525 |
| OKLAHOMA CITY | |
| The Daily Oklahoman | (405) 475-3311 |
| ORANGE COUNTY | |
| Orange County Register | (714) 835-1234 |
| Los Angeles Times | (714) 966-5600 |
| (Orange County Edition) | |
| ORLANDO | |
| Orlando Sentinel | (407) 420-5000 |
| PHILADELPHIA | |
| Philadelphia Inquirer | (215) 854-2000 |
| Philadelphia Daily News | (215) 854-2000 |
| PHOENIX | |
| The Arizona Republic | (602) 271-8000 |
| The Phoenix Gazette | (602) 271-8000 |
| PITTSBURGH | |
| Pittsburgh Post-Gazette | (412) 263-1100 |
| Tribune-Review | (412) 834-1151 |
| PORTLAND | |
| The Oregonian | (503) 221-8327 |
| PROVIDENCE | |
| The Providence Journal | (401) 277-7000 |
| The Evening Bulletin | (401) 277-7000 |
| RALEIGH | |
| The News & Observer | (919) 829-4500 |
| The Herald-Sun | (919) 419-6500 |
| RICHMOND | |
| Richmond Times-Dispatch | (804) 649-6000 |
| RIVERSIDE | |
| The Press-Enterprise | (909) 684-1200 |
| Inland Valley Daily Bulletin | (909) 987-6397 |
| ROCHESTER | |
| Rochester Democrat and Chronicle | (716) 232-7100 |
| Times-Union | (716) 232-7100 |
| SACRAMENTO | |
| Sacramento Bee | (916) 321-1000 |
| SALT LAKE CITY | |
| Salt Lake Tribune | (801) 237-2800 |
| Deseret News | (801) 237-2800 |
| SAN ANTONIO | |
| San Antonio Express News | (210) 225-7411 |
| SAN DIEGO | |
| The San Diego Union-Tribune | (619) 299-3131 |
| SAN FRANCISCO | |
| San Francisco Chronicle | (415) 777-1111 |
| San Francisco Examiner | (415) 777-2424 |
| SAN JOSE | |
| San Jose Mercury News | (408) 920-5000 |
| SEATTLE | |
| Seattle Times | (206) 464-2111 |
| Seattle Post Intelligencer | (206) 448-8000 |
| ST. LOUIS | |
| St. Louis Post-Dispatch | (314) 340-8000 |
| TAMPA | |
| St. Petersburg Times | (813) 893-8111 |
| The Tampa Tribune | (813) 272-7600 |
| WASHINGTON, DC | |
| USA Today | (703) 276-3400 |
| Washington Post | (202) 334-6000 |
| WEST PALM BEACH | |
| The Palm Beach Post | (407) 820-4100 |
Dynamic Chiropractic editorial staff members research, investigate and write articles for the publication on an ongoing basis. To contact the Editorial Department or submit an article of your own for consideration, email
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