Industry News for Performance Health

Introducing Bon Vital´® Complete™ - the latest advancement in dual purpose massage creme

Akron, OH - September 20, 2017- Bon Vital’® is excited to announce the launch of  Bon Vital’® Complete™ Massage Creme - a premium, hypoallergenic dual purpose creme that flawlessly combines the features of an oil and lotion, making it extremely versatile and ideal for techniques and modalities ranging from high glide to deep tissue. Formulated with a unique blend of premium ingredients purposefully selected to benefit the therapist and the client, Bon Vital’® Complete™ restores, moisturizes and soothes skin and sore muscles for the ultimate therapeutic, relaxing full body massage.

“The Complete™ story began about two years ago when two simple questions were raised during a Bon Vital´ team strategy session,” says Tim Dunphy, Brand & Category Director at Bon Vital’. “After gathering all the best information available and listening to our experts and partners, we came together to identify unmet needs in the massage therapy industry. It was then that someone asked the questions, “Why does it seem like almost every product has a trade off?” and “Can we make a complete massage lubricant?” That was all it took. We knew immediately what we had to do—make the first ever truly complete™ massage creme. And we did.”

Bon Vital´ Complete™ provides ultimate versatility to enhance the therapist’s touch, utilizes the very best ingredients available, and enables more strokes per ounce than similar crèmes. It is highly moisturizing, hypoallergenic, leaves no greasy feel, is easily washed out, paraben free, unscented and cruelty free. Complete™ is also preferred by therapists and clients. 

“The team elected not to launch such a product until all the desired features and capabilities were met. Complete™ means complete™ became our mantra,” continues Dunphy, “After more than 25 formulations, uncountable panel tests with massage therapists, and analysis and evaluation of 500+ ingredients, Bon Vital’ Complete™ is here and we are ecstatic and proud to share this amazing product with the world.”

Bon Vital’ Complete™ Key Ingredients - Formulated with a unique blend of ingredients to benefit the therapist and the client, such as Marula, Olive, Avocado, and Jojoba oils, plus Arnica and Horse Chestnut extracts.

Marula Oil:

• Light in texture, super fast-absorbing, packed with nutrients and fatty acids that fight environmental aggressors
• 60% more antioxidants than Argan Oil to enhance the appearance of skin firmness and improve skin health
• Amazingly hydrating
• Soothing, non-comedogenic and leaves skin ultra-smooth

Arnica Extract:

• Positive effects on muscle soreness
• Helps stimulate circulation

Horse Chestnut Extract:

• Antioxidant

“We know that touch is the starting point of wellness, relief and healing, and that touch is where the therapist builds trust and earns respect,” concludes Dunphy. “That is why we created Bon Vital Complete™ -to help complete™ the full potential of your touch.”

Bon Vital´ Complete™ will be available for pre-orders, including special introductory pricing, at www.MassageWarehouse.com before the official national launch date of October 1, 2017. After October 1, Bon Vital´ Complete™ will be available market wide for purchase. Free trial samples of Bon Vital´ Complete™ will be available by request at www.bonvital.com/completesample beginning October 1, 2017.

Bon Vital’ is a proud member of the Performance Health family of brands, a global health, wellness and self-care company.

About Bon Vital’

Bon Vital’ is the #1 choice of Massage Therapists and Spa professionals for a full range of massage therapy and body care products for in clinic treatments and at home extended care. Bon Vital’ is dedicated to supporting the global massage therapy and spa community by building strong 1-to-1 relationships, providing information sharing and educational leadership, and developing high quality, high performance therapeutic products specifically designed for the massage therapist and spa professional to deliver the highest level of wellness to their clients and themselves. Bon Vital’ is the brand most trusted by massage therapists, spa directors, and their clients because all Bon Vital’ products meet the highest standard of the massage therapy and spa community. For more information:  www.bonvital.com

About Performance Health

Performance Health is the largest specialty distributor and manufacturer of branded products and solutions for rehabilitation, recovery, and sports medicine in the world. The Performance Health brand family includes the well-known and highly recognized brand names - Bon Vital'®, Biofreeze®, TheraBand®, Cramer®, Active Ankle®, Perform®, and Hygenic®. Performance Health is proud of the ability to serve anyone including those recovering from an injury, to those suffering from pain, to weekend warriors, to elite athletes, to healthcare professionals...and everyone in between. For each person, our purpose is simple: help them feel good, perform better, and live great! For more information: www.performancehealth.com

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