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Chiropractic and Acupuncture Mailing List


Geo Targeted Frequently Asked Questions

  1. What percentages of the e-mails are delivered?
  2. What is the replacement policy on bounces?
  3. Where do your email addresses come from?
  4. How clean is our data?
  5. Do you have documentation on the HTML w/ inline styles?
  6. What is your current Email Circulation?
  7. Do we have access to reporting/stats?
  8. How many Geo Target E-blast will be sent in a day?
  9. What is the cost?
  10. What is the turn-around time?
  11. Do you have tips on how-to create an effective Exclusive?
  12. What type of payment method is accepted?
  13. What professions can I reach?
  14. What If I miss my blast date?
  15. Can you provide us with the email addresses for Lead Purposes?
  16. Can I add a Video to my eblast?

  1. What percentages of the e-mails are delivered?
    Actual delivery is dependent on many internet–related factors, most of which are beyond our control. The best way we can insure delivery is to have a very clean database that keeps our bounce rates very low. Our average bounce rate of less than 0.02%.

  2. What is the replacement policy on bounces?
    We don't offer replacement with such a low bounce rate (less than 0.02%).

  3. Where do your email addresses come from?
    Each e-mail is matched with a provider record that includes their street address. The provider records are part of the publication subscription database and are verified where possible with the state licensing boards (not all states licensing boards allow access to their licensing list).

  4. How clean is our data?
    Clean Database – We use a secure email relay service that is in compliance with the CAN-SPAM Act guidelines. All bounces are handled and tracked in real-time. We automatically remove Hard Bounced addresses so that we don't get blocked by ISPs. Detail reports of all messages are logged when they pass through the system; from the moment we send the message to the point where it is delivered.

  5. Do you have documentation on the HTML w/ inline styles?
    www.mpamedia.com/pdf_files/local_exclusive_spec_sheet.pdf

  6. What is your current Email Circulation?
    www.mpamedia.com/circulation/geo.php

  7. Do we have access to reporting/stats?
    Immediate Stats Reporting – Geo-Target e-mail stats reports available 24/7 in your Advertising Resource Center "ARC" account.

  8. How many Geo Target E-blast will be sent in a day?
    Three emails per profession, per day.

  9. What is the cost?
    Chiropractic & Acupuncture Geo-targeted e-mails cost 10 cents per name, with a minimum purchase. Compare this with the cost of direct mail with 6-10 cents for list rental, 30 cents for postage and another 10-15 cents for the mailing piece for a total of 46-55 cents for direct mail.

  10. What is the turn-around time?
    Send your geo-targeted e-mails in as little as 5 days as opposed to weeks with the direct mail process.

  11. Do you have tips on how-to create an effective Exclusive?
    Helpful Tips: www.mpamedia.com/pdf_files/6tips_spam_rating.pdf

  12. What type of payment method is accepted?
    Credit Card. Visa, MasterCard, American Express & Discover

  13. What professions can I reach?
    Geo Targeted E-blasts allow companies to reach the Chiropractic and Acupuncture professions.

  14. What If I miss my blast date?
    If your e-mail campaign files/components are not submitted by the applicable due date, your e-mail campaign will not be sent and your Geo Target e-mail order is non-refundable.

  15. Can you provide us with the email addresses for Lead Purposes?
    In keeping with our privacy policy, we are not able to give out the emails. Clients are encouraged create landing pages that offer downloadable content in order to capture emails of interested leads. The other choice is to look at utilizing our Lead Chaser program.

  16. Can I add a Video to my eblast?
    Any YouTube or Vimeo videos will work. However, we can't guarantee that the video will display correctly for everyone. It's a common misconception that, when you use video in email, that the video will simply play, right from inside the email. But, as we know, email clients like Gmail, Outlook, Thunderbird, and others often don't support the technical requirements needed to play video right inside the email. Using a play button on top of a static image is the simplified way to link to video content hosted on sites like YouTube or Vimeo.

Have additional questions?
Please contact us at: Advertising@mpamedia.com or 800-324-7758 ext 3196 or 3197