DC: So chiropractic would be one of the groups that has a good advantage, then?
KB: Yes. Chiropractic clearly has a significant advantage, especially when you tie that in with the amount of people using chiropractic, the amount of people saying that they would use it, and the amount of people who say it's important to them in making their health care decision. If you tie all those together, you can see a favorable outlook for chiropractic.
One of our focuses at Landmark is trying to work with alternative care programs like chiropractic and acupuncture to find ways to integrate them more into what we consider the continuum of health care. This way, it's not considered really alternative, but rather the treatment that is best suited to the particular condition. In many cases, alternative care is being used when the traditional system has not been effective. This does not allow the full value of these treatments to be realized.
One of the statistics I find interesting in the Landmark report is that 74% of the people were using alternative care therapies along with their traditional medical care. So people are using it in conjunction with medical care. Actually, in some ways the coordination numbers came out higher than I thought they would. And 63% of the people thought that the care would be beneficial to have more coordination between the medical provider and their alternative care provider.
If you'd like further information, or a copy of the Landmark Report on Public Perceptions of Alternative Care, call (916) 569-3326, or send an e-mail message to info-landmarkhealthcare.com.
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